HIGHSNOBIETY FOR NEW BALANCE 990V5

For the launch of the 990v5’s New Balance developed 8 taglines that represented qualities of the shoe. For HighSnobiety collaborative feature we conceptualized & executed 8 videos to visually bring to life these taglines.

SERVICES: CREATIVE DIRECTION, STOP MOTION, VIDEOGRAPHY

“Plain Perfection”

“All shoes are manufactured, but only few are made.”

“Worn on fashion runways and morning runs.”

“Made for those with high standards.”

“The best kept secret in sneakers.”

“Worn by supermodels in London and dads in Ohio”